Our Story


Acknowledgment of Country

Hold the Mama would like to acknowledge the Wiradjuri people who are the Traditional Custodians of the Land in which we operate from. I would also like to pay respect to the Elders both past and present of the Wiradjuri Nation and extend that respect to other First Nations people.



Photo: Bec Haycraft Photography


I’m Leah, a proud Swedish/Australian self employed business woman of the past eleven years, mum to three beautiful kids, a midwifery student.

Through my 4th trimester with my youngest I tried to protect this space and time for myself, my baby and for my family, as I have come to learn how sacred this time is.
Over the years I have experienced the absence of care and nurture there is for the mum throughout the 4th Trimester and beyond, while also experiencing just how wonderful gestures of support truely are.

My recent experience cemented in me that mums need to be the main focus too, not just the beautiful newborn baby.
Forget about the pass the parcel of the baby, the asking ‘is she’s a good sleeper?’ and forgetting to ask ‘how are you?’.
Let’s jump on a postpartum parade; meal trains, showering the mum with support, dropping off a coffee to her - she needs it, picking up the groceries - she needs them too, an ear to listen, practical gifts, dropping off older kids to care/school,  I think you get the idea..

And so, Hold the Mama was born. 

Hold the Mama carry a handful of items with the mama in mind. It’s about time we *Hold* (support, nurture, rally around) the Mama through her journey, and not just hold the baby, right?

This space is by no means the be all and end all! But it’s a start. It’s to fill your cup, nurture your needs, gift some self care or postpartum essentials to *Hold* that beautiful Mama. Even when that Mama is you.

Enjoy x

Photo: Natasha Larsen Photography